URSUS+AdPrint extra-competition for creatives
Numai ce terminasem de vorbit cu Danut(z), mai vechiul nostru prieten copywriter, care ne intreba ce se mai intampla pe la AdPrint, cand primesc de la colegele mele mesajul de mai jos:
How does “Inspiration” look for Romanian creatives?
It is said that inspiration is an invention of the artists to empower their status. URSUS doesn’t say whether that is right or wrong. It just inspires you to create whatever crosses your mind. And, you prove yourself worthy; let’s just say that, for us, great prizes don’t come in small packages. More like in a 3.2 x 2.4 m backlit in the center of Bucharest for a whole month on which you can put that “whatever crosses your mind” we talked about.
Now that we caught your precious attention, let’s return to that devious word … inspiration. And what it means for the Romanian creatives. Taking into consideration that it has been around since… forever. Or better said, since we have thought about poisoning fountains and making a wolf-snake flag. But it has only been officially acknowledged for only 10 years.
So the task (or brief for the more politically correct of you) is to think (and execute) how does “Inspiration” look like for the Romanian creatives. A print execution, to be judged by the jury of an all print European festival.
The good news is that the prize has just been confirmed as possible 6 seconds ago. So try to win only if you have something interesting to show to the city. The winner / winning team will be announced during the AdPrint Awarding Party on Saturday, March 27th at the Jet Set Events Hall, in Bucharest.
The Brief is here.
Nu vreau să fiu rău, dar engleza e cam buşită şi cam chinuită. Pentru un concurs sponsorizat de un brand care se ridică pe călcâie şi încearcă să dea cu nasul de mult-râvnitul statut de premium, nu e prea onorabil.
1.Nu esti rau deloc si iti multumim ca ne-ai atras atentia. Cu amendamentul ca busita este engleza noastra, a autorilor, nu cea a brandului.
2.Nu stiu dupa ce criterii acorzi tu (sau nu) pozitionarea “premium”. Dupa cele folosite in marketing URSUS e premium.
Păi tocmai, ar trebui să fiţi puţin mai atenţi cu coerenţa în comunicare, atâta tot.
Ah, am acordat strict după criterii personale. Pentru mine, e cumva premium, dar nu full premium.
În rest, numai bine şi spor cu AdPrint-ul!
Multumim!
Esti mult prea corporate pentru gustul meu. Asa ca reformulez intrebarea:
In afara de concursul asta Ursus, se mai intampla ceva la Adprint?
Si da! Concursul e interesant. Bravo!
ma doare ce spui. dupa atatia ani brusc sunt prea corporate.
citeste si tu programul http://adprint.ro/pages/events si zi-mi unde vrei sa vii. tu nu esti prea copywriter pentru mine.
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