Alex Bogusky despre mass marketing
Fragmente din Baked-In: Creating Products and Businesses that Market themselves, cartea scrisa de Alex Bogusky (Founding Partner, Crispin Porter + Bogusky) impreuna cu John Winsor (VP, Strategy and Product Innovation at CP+B). “Companies that are built by using mass marketing rend to develop their products similarly. They round the edges, smooth out the differentiating features [...]