Problema Apple cu iPhone 4 are cumva legatura si cu ce se spune prin ultimul articol: un PR-ist nu ar fi dat niciodata raspunsul lui Steve Jobs. Nu spun ca obiceiul lui Jobs de a raspunde personal multor mailuri sosite la pravalia sa e rau. Si-a facut treaba si a avut rezultate spectaculoase. Acum insa [...]
Fragmente din Baked-In: Creating Products and Businesses that Market themselves, cartea scrisa de Alex Bogusky (Founding Partner, Crispin Porter + Bogusky) impreuna cu John Winsor (VP, Strategy and Product Innovation at CP+B). “Companies that are built by using mass marketing rend to develop their products similarly. They round the edges, smooth out the differentiating features [...]