Posts Tagged ‘Strategie’

Tu unde te vezi peste 5 ani?

Aseara, la Internet Lynx, emisiunea moderata de Alexandru Negrea la Radio Lynx, erau ironizati (bland) angajatorii care pun intrebarea din titlu la interviuri. Cum sunt si eu unul dintre ei m-am gandit sa o explic. Nu astept ca raspuns la intrebarea asta un raspuns foarte strict sau un Gantt. Imi place insa cand descopar  un [...]

Alex Bogusky despre mass marketing

Fragmente din Baked-In: Creating Products and Businesses that Market themselves, cartea scrisa de Alex Bogusky (Founding Partner, Crispin Porter + Bogusky) impreuna cu John Winsor (VP, Strategy and Product Innovation at CP+B). “Companies that are built by using mass marketing rend to develop their products similarly. They round the edges, smooth out the differentiating features [...]

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